Branding
Aura Brand Identity
A complete visual identity system for an Indonesian wellness startup, establishing trust and modern elegance.
ClientAura Health
Year2024
ServicesBrand Identity, Visual System, Packaging Guidelines, Art Direction
CategoryBranding
Aura Health
The Challenge
Aura needed to stand out in a crowded holistic health marketplace while maintaining an aura of serenity, clinical legitimacy, and approachable luxury for urban consumers.
The Solution & Approach
We crafted a cohesive design system anchored by organic curved geometry, a soothing earthen color palette, bespoke logotype, and modular typography that scales effortlessly across physical packaging and digital touchpoints.
The Impact & Outcome
Aura achieved a 140% increase in brand recall, closed a pre-seed funding round within 4 months of launch, and successfully debuted across 35 flagship lifestyle stores.